How it works

Statistics you can check, not a black box

Every number comes from one analytics engine with fixed definitions. Every finding comes from a transparent statistical test. Every recommendation comes with the evidence behind it — and none of it depends on an outside AI service.

Architecture

Three layers, one direction

Data flows up through layers with clear jobs. Each layer only uses what the layer below it computed.

Analytics engine

Every metric — revenue, gross margin, AOV, units per transaction, discount rate, days of supply, sell-through — has exactly one definition. Queries are parameterized and run against daily summary tables, so answers are fast and consistent everywhere in the product.

Insight engine

Statistical detectors look for changes that are both unusual (robust z-scores against peers or history) and material (rupee impact). Findings carry their evidence, calculations and a recommended action.

Morning brief & reports

Findings are ranked by rupee impact and delivered as a short brief each morning, with the full evidence one click away and PDF reports for your team.

Your data
POS sales, inventory, products, stores, staff, marketing — via CSV today, connectors next.
Analytics engine
One definition per metric. Parameterized queries over daily summary tables. Every number is computed here.
Insight engine
11 statistical detectors: robust z-scores, weekday-adjusted baselines, exact decompositions. Ranked by ₹ impact.
Morning brief & reports
Findings ranked by rupee impact, each with its evidence, calculation and a recommended action.
You
A morning brief, evidence for every claim, and a recommended next step.
Guardrails

How the analyst stays honest

These rules are built into the engine — not left to judgement.

One definition per metric

Revenue, gross margin, AOV, discount rate and days of supply are each calculated one way, everywhere — the brief, the pages and the reports always agree.

Like-for-like comparisons

Weekdays are compared with the same weekdays, stores with their own history and their peers, and the chain-wide trend is removed first.

Unusual and material

A finding needs both statistical strength (robust z-scores) and a meaningful rupee impact before it reaches your brief.

Facts vs. explanations

Observed facts, likely explanations and recommendations are kept apart. Causes are stated as “likely” unless the data shows them.

Every calculation shown

Each insight lists its method, the formulas, the exact values and the underlying data in a “Why am I seeing this?” panel.

Nothing leaves the platform

The engine runs inside the platform and your database. Your sales and inventory data isn't sent to an outside AI service.

Statistics, not hunches

Only flag what's unusual and material

A 5% dip isn't news if every store dipped 5%. The detectors compare each store with its own weekday pattern and with its peers, using the median and median absolute deviation so one extreme store can't hide another.

  • Weekday-adjusted baselines remove the weekend effect
  • The chain-wide trend is removed, so seasonality and festivals don't trigger alerts
  • Robust z-scores for peer comparison; materiality floors in rupees and percentages
  • Thresholds are visible and tunable in Settings
Why am I seeing this? (illustrative demo data)
Detector
Revenue anomaly
Compared with
Weekday-adjusted 8-week baseline × chain trend
Actual revenue
Σ net_sales, 15–28 Sep
₹22,95,738
Baseline (weekday-adjusted)
Σ avg(weekday revenue, prior 8 weeks)
₹29,34,130
Chain trend factor
median(actual ÷ baseline) across 30 stores
1.080
Expected revenue
baseline × chain trend
₹31,67,452
Gap
actual − expected
−₹8,71,714 (−27.5%)
Robust z-score
(ratio − median) ÷ (1.4826 × MAD)
−3.31
Observed
Watches −69% (chain −5%); transactions −16%.
Likely
Fewer transactions suggest lower footfall or conversion.
Getting started

From export to first brief

1. Create your workspace

An isolated organization for your data, with you as owner.

2. Import stores & products

Your store list and product catalog, by CSV.

3. Import sales & inventory

Line-level sales and stock snapshots. Summary tables build automatically.

4. Read your brief

The first analysis runs as soon as sales arrive. Invite regional and store managers.

See what your analyst finds in your data.

Book a 30-minute walkthrough, or explore the live demo with a full year of sample data from a 30-store chain.